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These
brilliant digital displays offer effective, high
impact, targeted, and flexible advertising campaigns.
These digital displays are widely accepted as the new
advertising medium, because of their myriad advantages
such as: dynamic creative elements and interactivity,
guaranteed delivery and scheduled display, multiple
advertisers with no clutter, co-op revenue
opportunities, instant digital changes for season,
price, or promotion, rapid ability to update content,
timely insertion of trailer loops with advertising
content, instant digital programming with informative
and entertaining content, and the ability to deliver
specific messages to specific audiences in specific
locations.
The flexible LED (light emitting diode) medium allows
instant message uploading via the Internet, so Amber
Alerts, community event messages, public service
announcements can run on the sign when they are
needed. Today, outdoor advertising is a vital element
in well-conceived marketing plans. According to the
Outdoor Association of America, the top brands using
outdoor advertising are a veritable blue chip list of
brands: AT&T, American Express, IBM, McDonald's,
Procter & Gamble, just to name a few.
In an era when television, radio, newspaper and
magazine advertising are experiencing a decline in
audience, outdoor advertising is gaining strength.
According to the Outdoor Association of America the
interest in outdoor billboard advertising has been
steady and growing, making outdoor advertising the
second-fastest growing medium next to the Internet.
Outdoor advertising has many forms, but the most
popular of all times is the billboard. The billboard,
which started with hand painted boards, evolved into
high definition LED billboards. As an emerging media
system, LED video billboards offer a greater
flexibility of use than conventional billboards could
ever provide. With high brightness, high resolution
LED's, the conventional billboard has been transformed
into the perfect high-tech electronic outdoor display
medium.
Not only are electronic billboards full color and
large format, but they also have many distinct
advantages including displaying animation and in
effect showing specialized television commercials
outdoors. The electronic signs also act as a multiple
message provider, where one sign can show a loop of
continuous messages. As for changing a sign message,
it's as easy as clicking with a mouse button, rather
than sending out a crew to pull down and replace a
billboard message. Digital Media is the outdoor
advertising platform of the future. |
