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3) Participating in groups and marketing your service to that particular group
Google Groups, Theme based forums such as golf. So if you're a golf coach, head for the golf forums.
4) Traditional TV and Radio advertising
This is mainly for the bigger companies dealing in mass consumer products. Insurance, Food, Health products, Cosmetics.
5) Buying Ads in Magazines with tight themes
Examples include Fashion magazines, Body building magazines, car magazines.
6) Newspaper advertisements
Classified Ads are a common place to advertise. Other areas to advertise in are the money section where there are reports about how to make money through investing, insurance, money management etc. Many investors turned trainers like to advertise in these areas to a tight targeted audience.
7) Internet Advertising
Very simple and affordable for SMEs. 1st you'll need to have a website that's able to gather leads and even better be able to process sales. Just hire a web designer at
elance.com. A good website would be able to convert customers or simply let them know how to find you. Instant traffic can then be generated simply by placing Ads on Search Engines such as
Google. Many times for my own business, I like to generate instant traffic for quick returns, then followed by long term traffic generation strategies. Why? Simple, with
Adwords, I can understand which keywords are converting and further SEO my site for these Buyer keywords.
Some specialists actually advertise their services using
Adwords. I remember clicking on an ad which i know cost only $0.10 because it was extremely targeted and focused. The clinic charged me $400 for service. Best of all, the advertiser does not pay any advertising cost, until someone clicks on the Ad. which is why
search engine advertising is so profitable. Its costs pennies as compared to Magazine, Newspaper, TV advertising and yet the ROI is so incredibly high. |
