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Now
question arises, out of all available options which one is
best? It seems to be a tricky question but for strategic
planners, its decision making can’t be a difficult task.
Simply they are of the view that every type of advertising has
its own significant part to play in marketing techniques
derived by them. Still they have to decide one better option
to maximize their advertising outputs. Here comes the role of
advertising agencies. Normally an advertising agency like
eagle signage gives solutions about the decision of suitable
advertising medium for a particular ad.
Outdoor
Advertising!
It is a type of
advertising that reaches the consumer when he comes out of his
home. As compared to broadcast and internet advertising it is
considered the best source of advertising due to its targeted
location and consumers.
Examples of outdoor advertising are billboards,
signage, buses
advertising and electronic billboards.
Indoor
Advertising!
It is a type of
advertising normally made in the shopping malls and hotels in
the form of banners, posters and play cards. It is also
considered effective type of advertising for introduction of
new programs by that particular company.
Media
Advertising!
This type of
advertising is normally considered in broadcasting. It
includes advertising on T.V, radio and newspapers. It is the
most costly source of advertising and output in this type of
advertising is very limited.
Online
Advertising!
It is a type of
advertising that utilizes internet in the form of World Wide
Web to attract customers by delivering marketing messages.
Examples of online advertising include email marketing, banner
ads, search engine marketing and contextual advertising.
Finally, how to make the selection of best medium out of all
available options? It entirely depends on the output of a
particular medium. In this regard outdoor advertising is
considered the best as compared to indoor, media and online
advertising. Billboard advertising is the most high impact and
cost effective medium. Even the advancement of technology has
given the limitless choices of billboard designs to the
people. Some major billboard advertising advantages are here:
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