|
Internet marketing is
proven strategy to increase web traffic and ultimately
increase sales. However, many believe that this is a single
strategic approach where it is truly a multi-dimensional one.
These 7 tips may help you in your marketing activities.
1.
Infuse the AIDA Model – Attention, Internet, Desire
and Action. Much is written about this proven marketing
model and it should be included as you submit articles
to the Internet.
2. Include the 7-P's of marketing. The first 4 – P’s
are fairly well known product, price, place and
promotion. Article marketing also requires 3 additional
P’s of position, preference and people.
3. Inject the 3-Q's of quality, quantity and quality.
Again quality and quantity are well known marketing
tactics. Yet in article writing, you also must quality
your prospects and expertise within key areas aligned to
your strategic plan.
4. Demonstrate respect. Business owners today have less
time to read than ever before. Respect their limited
time.
5. Hone your writing skills. Writing is a skill and good
writers posses that skill above average writers. Many
writers have experience as outstanding speakers,
consultants and business coaches. However, these skills
sets are not always transferable to being an outstanding
writer.
6. Measure your results. Successful marketing begins and
ends with results.
7. Embrace the process - Internet article marketing is a
process of continual improvement. The more you write,
the better you think and the better you think the more
you write. This process needs to be aligned to your
strategic plan.
Internet article marketing is a proven strategy to
increase sales through increase traffic to your website.
As a business coach, I have used this strategy for the
past 2 years.
My results now include one business coaching client per
month, one additional speaking engagement and numerous
requests to sign up for my newsletter. If you adopt a
slow and steady wins the race attitude and a commitment
to your strategic plan, Internet article marketing will
help you increase sales and secure the success that you
desire.
|